Business Management Case study Examples

August 12, 2012
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Caselets, or brief cases, are increasingly utilized as teaching helps, in both B-Schools plus in executive knowledge programs. Becoming brief and dedicated to a particular subject, a caselet is a helpful product to a lecture. The session policy for a B-School program is likely to be far better if you find a balanced mixture of instances and caselets, and also other pedagogical tools.

Short Case Studies Hyperlinks:

A caselet is a reduced type of an instance research, typically 2-3 pages in total. Caselets resemble situation scientific studies in that they might both explain a sequence of occasions or supply a problem or problem that needs decision-making. The use of caselets is gathering popularity as a pedagogical tool in general management training and executive knowledge.

The essential goal of a caselet will be enable the student to make use of ideas and insights from concept into real-life issues and problems included in the caselet. This helps the learner obtain a much deeper understanding of all appropriate facets in a certain issue circumstance as well as gain ideas in to the finer nuances of a topic in a specific area of management. Different ways in which caselets aid the educational process are described below.

Training Approach

Caselets are an essential teaching aid the faculty to adapt the teaching design into needs of the circumstance. While speaking about the main topics management teaching and learning, professionals distinguish involving the 'Sage on the Stage' approach while the 'Guide quietly' method. Comprehensive instances are quite helpful while following the 'Guide on the Side' strategy of facilitating a collective understanding experience. But a faculty user may pick the 'Sage in the Stage' method considering topic-specific, class-specific, or faculty-specific factors. In such circumstances, extensive situations may be replaced with caselets to help the learner in using the ideas gathered through the lectures. Simply speaking, while situations may be used as an alternative for lectures, caselets may be used as a supplement to lectures.

Logic and Advice vs. Facts
a discussion causing managerial decision-making is founded on the interplay of facts, reasoning, and viewpoint. An extensive case study promotes the student to search through the data offered and determine the appropriate realities, and then utilize reasoning and opinion to-arrive at a set of decisions. A caselet, being brief and focused on the core concern, typically provides only the appropriate realities. This forces the learner to include worth during situation analysis by logically arguing his/her position predicated on reported viewpoints, rather than spending some time in pinpointing and summarizing the relevant realities. However, it should also be made clear into learners that in actual life, such a precise statement of a problem would-be an exception as opposed to the rule.

Comparative Study

Caselets will also be beneficial in relative research given that faculty will give a set of caselets on a certain subject or industry to show the variants in methods adopted by different companies. For example, a collection of three caselets on segmentation could cover three different areas โ€“ consumer items, manufacturing products, and services.

Specificity and Timeliness

A caselet assists the pupil to relate abstract models and theories to tangible situations and working experience, and this makes the work of a faculty in classroom much easier. Because of its specificity, the professors can lead the students to pay attention to thin dilemmas inside the subject โ€“ including, in a marketing course, the usage buzz advertising and marketing as a promotional tool. Because smaller size, a caselet doesn't eat in to the class room routine or faculty's time and yet accelerates the learning process. Another advantage that the caselet offers is its simple development. To develop a caselet for classroom conversation, the faculty needn't invest enough time because of its concentrated approach and brevity. For-instance, if a faculty member promises to focus only regarding finer nuances associated with putting in a bid process in e-procurement, a caselet are rapidly developed on reverse auctions in the metallic industry.

Situations and Caselets: A Portfolio Approach

The session arrange for a B-School course may very well be more efficient when there is a balanced mixture of instances and caselets. Let us state an optional course on product sales and Distribution control features four segments, โ€“ Introduction to product sales and Distribution, Planning and Organizing the product sales Effort, Distribution and Channel Control, and Channel organizations and upcoming styles. For every component, the program program can sometimes include one or two instances, and about three caselets.

Guest Lectures and Special Circumstances
There would be occasions where market within the classroom is very heterogeneous, with learners of differing academic/ industry experiences with different levels of competence and exposure to various training methodologies. Or, the faculty may not have adequate knowledge of the viewers, as in the scenario of a guest lecture. Such situations, a thorough example might not be capable achieve the desired results. Caselets are a convenient training assist in these types of special situations.

Executive Education

Whenever a faculty user or trainer conducts executive education programs, discover a need to condense the complete understanding knowledge in to the minimal time available. Additionally, there could be a necessity to modify the teaching helps, bearing in mind the mark market. Caselets are quite suitable for satisfy these demands. Additionally, a caselet are innovatively utilized as an ice-breaker at the beginning of the program, attaining the dual targets of 'working in a bunch' and 'sensitization to the broader motif of system'.

Source: www.icmrindia.org
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