Cranfield Executive Education

May 15, 2015
Inaugural Symposium, 20 Nov

My part would be to lead the Executive knowledge providers function at Cranfield University. I will be in addition a part associated with Cranfield Professional providers Executive.

Cranfield is a solely postgraduate college with a worldwide track record of inspirational teaching and analysis, industrial-scale facilities and superior links with business and commerce. With your focus on the aerospace, agrifood, defence and safety, environmental technology, management and administration, manufacturing and transportation systems areas, we altered how community thinks, works and learns.

Cranfield School of control ranks at 2nd in the UK, seventh in European countries and 12th on earth for Executive knowledge (Financial days, 2015).

Executive knowledge Services is in charge of the marketing and advertising of Cranfield Executive and Professional Development programs and provision for the University Careers Service.

Our team of 40 staff work across four departments:

● Corporate Advertising
A group of B2B entrepreneurs focused on to generate leads and brand name building in Executive and expert Development across several areas including administration, aerospace, energy, ecological technology and production.

● Corporate Product Sales
Our sales force work closely with many business lovers to determine the most likely government and professional development solutions.

● Functions
The Operations Department is focused on delivering a great client knowledge to participants on expert and Specialized developing programs.

● Career Developing Service
The job developing Service aids students within their find acquiring high quality work and develops Cranfield's relationships with worldwide companies.

To go over Executive and Professional developing at Cranfield, please make contact by e-mail: or telephone: +44 (01234) 758247.

We established and led a division delivering advertising and business development for technical motifs at Cranfield University, including Aerospace, Energy and production.

Working over the complete advertising mix, the team offered an advertising solution to 25+ research teams in pursuit of income generation from postgraduate programmes, expert development, consultancy additionally the commercialisation of study.

A few examples:

● Secured and directed the delivery of a £3M contract with an important Middle East utility business to establish a bespoke engineering academy when you look at the United Arab Emirates.

● Devised and executed promoting methods of considerably and consistently boost applications and registrations to classes through the UK and offshore.

● Co-founded DriverMetrics - a business set up to commerciliae analysis into occupational motorist protection – that was sold to outside people in December 2013.

● Developed innovative new marketing and advertising iniatives together with business partners, like the Cranfield Aerospace Experience (with Brit Airways) while the Automotive Challenge (with Aston Martin, Mercedes F1 and Jaguar Land Rover.

● Initiated and secured a research task and five year licensing arrangement with Balfour Beatty PLC to develop and jointly marketplace a commercial behavioural security management tool when it comes to municipal manufacturing industry.

Sustained by seed money from Cranfield University, Dr Lisa Dorn and I also founded DriverMetrics in 2006 to commercialise scholastic study into motorist behaviour.

DriverMetrics consequently pioneered the market for psychometric motorist risk tests and built-in instruction methods to enhance work-related driver safety. its profile of internationally benchmarked and converted online threat assessments, e-learning as well as other education treatments are now actually benchmarked, translated and utilized global by hundreds of organizations including Unilever, Mercedes Benz, RSA, Balfour Beatty, Greyhound Bus and Shell.

As advertising Director I led on strategy, marketing and company development for seven years until DriverMetrics was obtained by a number one e-learning supplier in December 2013. We subsequently acted as a consultant into getting organization until October 2014.

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